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07WAHM Business Product Strategy: Sell Consumables to Keep Customers Coming Back
Posted By: vie on September 7, 2010 at 10:35 pmRead more articles for “parenting” and child development on Education.com
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If you are running a WAHM business, the choice of products will play a part in your WAHM business success. What attracts customers to purchase from you every month? Will sales, promotion or freebies work? They do work temporarily. Consumables is brisk business and not many WAHM business owners consider consumables or household products. If you sell consumables, your customers will always come back to purchase from you every month. Of course, you don’t want to sell the same products like the grocery stores have to offer. You have to sell consumables in SUPERIOR QUALITY at REASONABLE PRICES and the most important thing: they are not available in grocery shops. How can you source these consumables? You don’t need to import directly from the manufacturer and take the risks. The answer is probably from direct selling company. Most of products in direct selling company are not available in grocery shops. Direct selling company allows an individual to be distributor. You purchase goods at wholesale prices and resell them at retail prices.
There are disadvantages of direct selling:
- Capital investment to buy products.
- You may not sell lower than the standard retail price set by direct selling company.
- You’re burdened with inventory. What if you can’t sell?
- Distrust and Doubt. Will people trust you or will they doubt the originality of the product if you run a WAHM business with online store?
There is another alternative: CONSUMER DIRECT MARKETING. You become the consumer and you refer people to shop to the company and be a consumer. You don’t need to carry inventory and don’t deal with billing. You will earn commission because of your referral. Earning a commission may not be too excited but if the company rewards you with multi-tiered commission, that’s the EXCITEMENT. If you wish to build WAHM business with consumer direct marketing, you can find the information below:
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