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In my opinion, a website is a necessity for every business. You must bring your business online in order to market your business 24/7 and with no boundaries. You can convey your message, update or change information via website without a cost.

Some of my friends asked me: what is the easy way to build a website? I said: you can build a website instantly with easy website builder. You don’t need technical knowledge and most of website builders are using WYSIWYG (what you see is what you get) website editor, it is as easy as Microsoft Word. There are only 3 steps to build a website with easy website builder:

1. Customize your web layout: choose a theme, upload your own graphic, logo, title, and subtitle.
2. Create web pages and add the contents
3. Publish to your server with just a click

Where can you get the easy website builder?

Some web hosting companies provides built-in easy website builder. Please do check the quality of their website builder and whether it includes e-commerce and payment system linked to the third party. Some are just too plain and simple. Inmotion Business Class Hosting provides premium easy website builder which includes e-commerce and credit card payment system linked to the third party such as paypal and more.  Inmotion Premium Easy Website Builder is provided free for the first domain and if you want to add for another domain, just add $ 1 monthly per domain. I like the variety of their color themes: business, art, beauty, electronic, personal, fashion, holiday and many more. The benefits of using built-in easy website builder from Inmotion Business Class Web Hosting:

• A smooth transition if they upgrade to a newer version of software. You have no worries and you don’t need to pay more.
• Support all the year if you encounter any problems.

Buy easy website builder software to be installed to your server. Site builder software which includes e-commerce cost more, $150 to $300 for one time payment. You shall enquire the support after sales. The usually provide the support for 2 or 3 months after sales.  You shall ask whether you can upgrade and pay only a fraction of the price or full price if there is a newer version of the software.

You may find easy website builder as learning resources for moms and those who are willing to build a website on their own. The benefits of easy website builder are:

• You can change the theme and web layout as often as you like without a cost, no hiring a web designer
• You have full control of your website.

You can view my online store,  Kidzpuzzle built using Inmotion Premium Easy Website Builder. It is important that you choose SEO friendly website builder so you can key in the keywords of your choice.

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Choose the reliable web hosting is critical for your online business. You have to find it right as it is the foundation of your online business. Imagine if you have to move your website from one hosting to another, it means that you have to rebuild again and what if you have hundreds of products. I would recommend business class web hosting, not cheap, personal or free web hosting.  The word “business class web hosting “doesn’t mean expensive, you can find the affordable one such as
Business Class Hosting – Starting at Just $6.95 – InMotion Hosting.

Based on my experiences, I outline the checklist below to select the right web hosting:

1. One Package Solution: domain name registration, web hosting and web mail. Look for their free value added services such as easy site builder built in their system and choices of  free open source software with script installer.
2. Unlimited Disk Space. You need to build a blog apart from website. Blog will take a quite bigger disk space.
3. The Package Details. If you have doubt, ask questions before you buy their package.
4. Read Customers’ Testimonials.  If they have won several awards, it is likely that they’re reliable. You can also check Independent Web Hosting Review.
5. The Reliability of The Support.  Most of the web hosting companies provide 24/7 but this is not always true. Sometimes, their support is only during their office hours. If you receive the reply within one day, it means that their support is good.  There are enough staffs to attend the customers’ enquiries.
6. Money Back Guarantee or Free Trial. Reliable web hosting will provide you with free trial or money back guarantee if you decide to terminate their services within 30 days. Please note that there will be a small fraction of administration cost to cover domain name registration and administration.
7. Speed of the Website. Check the website of your web hosting at different times for few days. If you find the upload of their site is very slow, it means that their speed is not reliable in your region.
8. Expansion for your Business. Find the web hosting that offer multiple domains and sub domains and the possibility to upgrade to higher level with more domains by adding a small fraction of cost.
9. Regular Maintenance such as twice a month. Look for the web hosting that provides maintenance without causing your website to shut down.

All the criterias above are met by Inmotion Web Hosting who received Top Business Host Award 2009 and other awards.  I have engaged their services more than 6 months and I have no problems. Here are the advantages that I get from Inmotion Web Hosting:

• I  get my first domain name registration for free.
• I have my own control panel to create sub domain for free, to install free open source software with just a click, to create unlimited e-mail accounts with unlimited disk space, to change the passwords etc.
• The support is reliable. I receive prompt reply, mostly less than 6 hours. If I’m not satisfied with their reply, I can always report to the manager which email is at the bottom of the reply email.
• It is really easy to build a website using their easy site builder with over 500  specific themes. I can customize the web page by uploading my own picture, logo, title, and subtitle.
• No downtime on my website and blog during their scheduled maintenance.